Reliable and safe – now and in the future

Quality, safety, and tradition – these values define the RIAL brand. Our products not only allow you to give your vehicle individual flair – they also serve as a reliable companion on the road. No matter what your destination may be, RIAL wheel rims stand out with their high quality, provide you safety wherever you go, and attract attention with their modern yet timeless look.

Reliable and safe – now and in the future

Quality, safety, and tradition – these values define the RIAL brand. Our products not only allow you to give your vehicle individual flair – they also serve as a reliable companion on the road. No matter what your destination may be, RIAL wheel rims stand out with their high quality, provide you safety wherever you go, and attract attention with their modern yet timeless look.

QUALITY

We are proud of the outstanding quality of our products – quality that you can rely on. We achieve this with high-quality raw materials, innovative production techniques, the expertise of our employees, and comprehensive testing methods.

The bending fatigue test is no joke – our RIAL testing wheels are subjected to an endurance test with almost double their allowed wheel load. Wheels only pass this test if they show no damage after 250,000 rotations. Nothing gets past our experts here thanks to special dye penetrant inspections that make even the smallest defects visible which cannot be seen with the naked eye. The rim-rolling test is also relentless, holding our wheel rims to the highest inspection criteria. It examines whether a wheel complies with all applicable regulations in regular driving operation, including with mounted tires. The bending fatigue test and rim-rolling test are just two examples from the wide range of inspections that a RIAL wheel must pass during the manufacturing process. Once all tests have been passed, you can be sure that our wheels will stand up to your daily demands. Of course, RIAL alloy wheel rims fulfill all relevant requirements of the technical service organizations and the Federal Motor Transport Authority (KBA). As one of the leading accessory suppliers on the most important European markets, we back up the outstanding quality of our products with a five-year warranty.*

Our in-house lab regularly repeats all these tests as well, guaranteeing that the highest quality is always ensured across serial production runs – just as you have come to expect from RIAL for over 40 years now!

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QUALITY

We are proud of the outstanding quality of our products – quality that you can rely on. We achieve this with high-quality raw materials, innovative production techniques, the expertise of our employees, and comprehensive testing methods.

The bending fatigue test is no joke – our RIAL testing wheels are subjected to an endurance test with almost double their allowed wheel load. Wheels only pass this test if they show no damage after 250,000 rotations. Nothing gets past our experts here thanks to special dye penetrant inspections that make even the smallest defects visible which cannot be seen with the naked eye. The rim-rolling test is also relentless, holding our wheel rims to the highest inspection criteria. It examines whether a wheel complies with all applicable regulations in regular driving operation, including with mounted tires. The bending fatigue test and rim-rolling test are just two examples from the wide range of inspections that a RIAL wheel must pass during the manufacturing process. Once all tests have been passed, you can be sure that our wheels will stand up to your daily demands. Of course, RIAL alloy wheel rims fulfill all relevant requirements of the technical service organizations and the Federal Motor Transport Authority (KBA). As one of the leading accessory suppliers on the most important European markets, we back up the outstanding quality of our products with a five-year warranty.*

Our in-house lab regularly repeats all these tests as well, guaranteeing that the highest quality is always ensured across serial production runs – just as you have come to expect from RIAL for over 40 years now!

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SAFETY

Whether on a weekend trip to the lake, your daily commute to work, or a drive to visit family over Christmas, a high-quality wheel is the foundation allowing you and your loved ones to be safe wherever you’re going.

Fast curves, a pointed curb, and bumpy roads – wheels face a number of challenges during driving. Not to mention the heat stress resulting from friction and braking. A wheel rim that does not fulfill the aforementioned testing criteria represents a serious safety risk in the extreme conditions of traffic. In the worst case, a defective wheel rim can leave you unable to brake or steer your car. The quality of your tires and the price of your vehicle are irrelevant in this situation. Your wheel rims are the critical factor here, and RIAL makes no compromises when it comes to safety!

SAFETY

Whether on a weekend trip to the lake, your daily commute to work, or a drive to visit family over Christmas, a high-quality wheel is the foundation allowing you and your loved ones to be safe wherever you’re going.

Fast curves, a pointed curb, and bumpy roads – wheels face a number of challenges during driving. Not to mention the heat stress resulting from friction and braking. A wheel rim that does not fulfill the aforementioned testing criteria represents a serious safety risk in the extreme conditions of traffic. In the worst case, a defective wheel rim can leave you unable to brake or steer your car. The quality of your tires and the price of your vehicle are irrelevant in this situation. Your wheel rims are the critical factor here, and RIAL makes no compromises when it comes to safety!

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TRADITION

For over four decades now, RIAL, a brand of the Superior Industries Group, has been writing a unique success story and served as one of the pioneers of the wheel rim industry. In addition to quality and safety, the brand has also always been defined by the modern, timeless design of our many models. We want the sight of our wheel rims to send their owners’ hearts racing – then as now, we achieve this goal on a daily basis!

RIAL’s success story began in 1978 with the founding of the company in the heart of Rhineland-Palatinate in Germany. To this day, Superior Industries, the parent company of RIAL, has its European headquarters in the town of Bad Dürkheim in the same region. Over the course of four decades and beyond, RIAL has established an excellent reputation for itself in the wheel rim industry as a specialist for winter wheels and continues to thrill vehicle owners today with its modern yet timeless looks. Various sponsorship activities serve to increase our visibility across Germany and bring our brand into the hearts of our fans. RIAL also made a name for itself internationally in the late 1980s: the brand sent its own team, RIAL Racing, to the Formula 1 World Championship in the years 1988–1989. Even back then, our Rim Innovations from ALuminum proved their remarkable quality even under the most intense racing conditions. RIAL fans continue to place their trust in our long tradition, and we also strive to remain true to ourselves. We carry our values in the DNA of our brand, and they will always be at the heart of our operations. When it comes to alloy wheels, we are your partner for reliability and innovation!

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TRADITION

For over four decades now, RIAL, a brand of the Superior Industries Group, has been writing a unique success story and served as one of the pioneers of the wheel rim industry. In addition to quality and safety, the brand has also always been defined by the modern, timeless design of our many models. We want the sight of our wheel rims to send their owners’ hearts racing – then as now, we achieve this goal on a daily basis!

RIAL’s success story began in 1978 with the founding of the company in the heart of Rhineland-Palatinate in Germany. To this day, Superior Industries, the parent company of RIAL, has its European headquarters in the town of Bad Dürkheim in the same region. Over the course of four decades and beyond, RIAL has established an excellent reputation for itself in the wheel rim industry as a specialist for winter wheels and continues to thrill vehicle owners today with its modern yet timeless looks. Various sponsorship activities serve to increase our visibility across Germany and bring our brand into the hearts of our fans. RIAL also made a name for itself internationally in the late 1980s: the brand sent its own team, RIAL Racing, to the Formula 1 World Championship in the years 1988–1989. Even back then, our Rim Innovations from ALuminum proved their remarkable quality even under the most intense racing conditions. RIAL fans continue to place their trust in our long tradition, and we also strive to remain true to ourselves. We carry our values in the DNA of our brand, and they will always be at the heart of our operations. When it comes to alloy wheels, we are your partner for reliability and innovation!

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*in accordance with the sale, supply, and payment conditions of Superior Industries Leichtmetallräder Germany GmbH, available at www.supind.com/gtc