RIAL Newsblog

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An Interview with Paloma Beutler

Paloma Beutler has been Marketing Manager Aftermarket at Superior Industries since February 2018. In this interview, she explains her tasks, how she structures her working day and what she enjoys doing in her free time. What are your tasks at Superior Industries? My current tasks are extremely diverse and cover all areas of marketing – I do everything from PR work together with our press agency to strategic, design, and operational social media [...]

2020-12-16T11:41:34+01:00December 16th, 2020|RIAL Newsblog|

Tips for Winter

It’s that time of year again: the weather forecast talks about first snowfall, winter starts to make itself felt, and road conditions are getting worse. By now every responsible driver will be asking themselves whether they have done everything necessary to ensure their vehicle makes it through the cold season in a decent state. Here are the most important tips for carefree driving even in winter: Switch to winter tires! The rule [...]

2020-12-10T13:56:25+01:00December 10th, 2020|RIAL Newsblog|


The name speaks for itself – and evokes the elegance and temperament of the great Italian fashion metropolis: MILANO. Milan is the most important city in northern Italy and thus in the region that numerous legendary automotive manufacturers call home. Just like Milan’s fashion, the alloy wheel MILANO from RIAL has its own unique look and provides a sporty note. The asymmetrical spokes are a testament to passion with a special character and [...]

2020-12-03T13:14:22+01:00December 3rd, 2020|RIAL Newsblog|

From a single cast

From a single cast The production of alloy wheels has a long history behind it. Humankind mastered the technique of casting metals around 5,000 years ago. During the era of industrialization, cast iron became a key construction material that could even be used to build entire bridges. At the end of the 19th century, aluminum gained significance for casting – and is the material that is used for modern alloy wheels. Standard parts for [...]

2020-11-25T15:22:34+01:00November 25th, 2020|RIAL Newsblog|


No need to fear winter with this wheel rim! The ARKTIS model from RIAL is not only named after a polar region – it also impresses with its exterior design and craftsmanship. The clear lines and the five wide spokes stretching to the outer edge lend the wheel both cool elegance and a robust look. The indentations around the center of the wheel grant ARKTIS an interesting yet unembellished aesthetic. ARKTIS is available [...]

2020-11-04T16:09:12+01:00November 11th, 2020|RIAL Newsblog|

High Quality Wheel Rims from RIAL

Safety is very important to drivers, and the wheels play a far greater role here than many people may realize. It is the wheels, together with the tires, that create the contact with the road. All the physical effects that occur when accelerating, braking, or negotiating curves are transferred via this connection. If it is not possible to rely absolutely on safety-relevant components such as the wheels in every situation, this can quickly [...]

2020-11-04T14:59:38+01:00November 4th, 2020|RIAL Newsblog|


Tranquility and agility – this combination characterizes the design of the alloy wheel KODIAK from RIAL. It shares these qualities with the animal it is named after, the Kodiak bear. Native to the island of the same name off the southern coast of Alaska, this bear is one of the largest land predators in the world. Despite its incredible weight of up to 1,300 lbs. (600 kg), the Kodiak bear can reach running [...]

2020-10-07T13:31:26+02:00October 21st, 2020|RIAL Newsblog|

Winter compatibility

Can I drive on my alloy wheel rims even in winter when the streets are covered with slush, road salt and grit? Many owners of beautiful aluminum wheels ask themselves this question. The simple answer: yes. However, aluminum wheels need a little more attention than those made from steel – both when selecting the surface treatment and during maintenance. High-quality, triple-varnished aluminum wheels are fully winter-proof and do not oxidize. The thickness of [...]

2020-10-07T13:36:35+02:00October 14th, 2020|RIAL Newsblog|

Superior Worldwide

The globalization of economic life is one of the most important developments of recent decades. The RIAL brand, too, is integrated into a worldwide network. It is part of SUPERIOR INDUSTRIES, a corporation based in the U.S. Headquartered in Southfield, Michigan, SUPERIOR INDUSTRIES is one of the world’s leading manufacturers of aluminum wheels for passenger cars. Superior supplies aluminum pressure casting wheels to well-known automotive manufacturers – including Audi, BMW, Mercedes, VW, Jaguar, [...]

2020-10-07T13:34:18+02:00October 7th, 2020|RIAL Newsblog|


The popular classic M10 wheel rim from RIAL recently became available in a 9.5 x 19 inch version. Fans of the model can choose between cool polar silver, dynamic metal gray, and stylish racing black. For SUVs, the wheel rim is available in 7.5 x 17 inches, 8.5 x 19 inches, and 8.5 x 20 inches The M10 wheel rim impresses with its sporty character and the masculine cut of the five double [...]

2020-09-23T14:35:01+02:00September 23rd, 2020|RIAL Newsblog|