Strong Partners

High-quality soccer and light alloy wheel rims – what a match! It is no secret that many soccer stars love sports cars. Likewise, fans are often interested in what their favorite players adore. RIAL is well-aware of this correlation and began sponsoring the German soccer club TSG Hoffenheim as an Official Business Team Partner with the start of the current 2019/20 season.

Since 2017, RIAL has had a presence in the Bundesliga with advertising boards in stadiums. RIAL strives to take advantage of positive emotional associations with soccer and gets fans excited about its products. This cooperation with TSG Hoffenheim is a new highlight, further cementing the brand’s impact in the soccer world. RIAL’s advertising boards at the team’s home games in the PreZero Arena get plenty of television time. TSG also features the brand prominently in the club’s own media.

In addition to its commitment in the Bundesliga, RIAL also supports recreational soccer and its local communities. The brand sponsors the soccer club ASV Fußgönheim 1898, whose men’s first team has sported the RIAL logo on their jerseys since the beginning of the 2019/20 season. For many years, the town of Fußgönheim in Rhineland-Palatinate was home to the RIAL headquarters. Today, the brand’s parent company, Superior Industries, runs a factory in Fußgönheim.